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Marketing Strategic Planner Intern

ABROADER March 15, 2022

Strategy leading: Get and clarify the brief from the client and understand it deeply Get the right and dig down consumer insights Give the exact proposition & creative directions to the creative team Work together with Account and Creative to win the projects Research management: Desk research (collect data and analyze) Conduct in-house research Manage […]

Strategy leading:

  • Get and clarify the brief from the client and understand it deeply
  • Get the right and dig down consumer insights
  • Give the exact proposition & creative directions to the creative team
  • Work together with Account and Creative to win the projects

Research management:

  • Desk research (collect data and analyze)
  • Conduct in-house research
  • Manage research agency

Presentation creation:

  • Create the deck logically (and beautifully)
  • Present to client
  • Internal projects and paperwork of Strategic Planning team

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