Marketing for Social Enterprise
Vietnam • Summer & Fall 2022
If you are planning a weekend get-away from the hustle and bustle of Hanoi, the breathtaking long-seated gem known as Van Phuc Silk Village should be put to the top of the must-visit destinations. Sophisticatedly embellished with serene ponds and temples with wooden silk weaving machines and stores, Van Phuc Silk Village charms its way into a hotspot attracting not only local residents but also foreigners to have a deeper insight into thousand years of Vietnamese culture as well as critical social changes that each puzzle of Vụn Art are making here.
Vụn Art is a social enterprise that employs individuals with disabilities to create art from recycled silk scraps. These artworks take inspiration from traditional folk painting themes embedding the soul and practice of Vietnamese people. In 2018, Vụn Art was born out of Mr. Cuong’s belief that people with disabilities like him deserve the opportunity to demonstrate their value to society and change societal outlook on unfortunate people in the process.
As a newly established organization, they might face numerous challenges to thrive domestically and globally due to a lack of human resources specializing in business and communication. Having recognized this dire need for supporters, three Northwestern students in the U.S.A that are Joshua Anderson, Ari Mostow, Jiayi Shen, and two local buddies Ha Anh anh Thao sent from ABROADER joined forces together to put the name of Vụn on the map.
REVIEWs ON US
“Working with ABROADER has been a delight; their partnership in building a program that works for both our model and local realities has been top notch. Over the last few years, we have worked closely together to open a new location for Northwestern’s Global Engagement Studies Institute (GESI) in Hanoi. This eight-week program sends small groups of Northwestern students to intern directly with community-based organizations in Hanoi to partner on work prioritized by the host organization. ABROADER builds and maintains relationships with a wide variety of organizations that are passionate about their missions, as well as hosting students.”
COREY ANNE PORTELL
Northwestern University, United States
Senior Program Manager, Global Engagement Programs, Global Learning Office
“I thank you for your warm greetings ever since my first visit to Hanoi in 2015. We mainly deal with study tours for Japanese university students, but it is not unusual for students to go abroad for the first time. In an environment where individualized care is required for such students, sincere support has always been provided. Also, seeing our students interact with local students and host families in English, which is not their native language, allows for communication from the heart, which extends beyond just language. That experience has led to their confidence, and this is always touching. All of this is thanks to the pre-training of local students and host families and your efforts as a team.”
Ryugaku Journal Inc., Japan
Corporate Sales Manager, Private Organization for Overseas Education
“ABROADER has an extensive industry network that they utilise to provide the students with industry tours relevant to their classroom work. They have well established links to a number of Vietnamese Universities and use them such that coordinated activities and learning experiences are shared between Vietnamese students and students from Newcastle. ABROADER also maintains a local buddy system which providé an amazing insight into the Vietnamese people and culture. Students from Newcastle also appreciate the culture and volunteer days, not only as a break from their classroom studies, but as a learning experience as well as a chance to give a little back to Vietnam.”
University of Newcastle, Australia
Associate Professor, School of Electrical Engineering and Computing
“For many years, ABROADER has been my trusted partner when I send my students to Vietnam. From ABROADER’s vast network of relationships with great industry leaders to their ability to pair students with local buddies, ABROADER ensures that my students gain a learning experience of a lifetime through deep immersion into the local businesses and culture. In helping with getting my students’ visas processed and from a risk management perspective as well, their team is reliably efficient, thorough, flexible, and highly professional. My heart-felt thanks to Lucy Nguyen and her excellent team for all that you do for my students!”
PROFESSOR LYNN IMAI
Ivey Business School, Western University, Canada
Counsellor & Coach | Global Leadership Expert
“I would like to thank you for your leadership, guidance and support of our pre-service teachers. Your thorough planning, preparation and attention to detail, along with your outstanding leadership during this professional experience, ensured that it was a great success for all concerned. The experiences that you enabled our pre-service teachers to have, and the relationships that you have built with collaborating schools, are vital to the work of the Faculty Education at Monash University. Your wealth of knowledge and experience in supporting the organization of quality International Professional Experience for our students is highly appreciated and valued.”
DOCTOR REBECCA COOPER
Monash University, Australia
“I was part of the Ohio University Global Engagement team that visited Vietnam in 2019. Lucy and her team made the trip a never-to-forget trip. Though we were a bunch of faculty and staff, not the usual exchange students that ABROADER handles, they still were there for us. From the stroll in the central market of Ho Chi Minh City, boat-ride down the Mekong Delta, interaction with local business leaders and university faculty – ABROADER did an excellent job! When it comes to groups, exchange students, study-abroad students’ trips to Vietnam intending to have an authentic worthy Vietnamese experience, then without a shade of doubt, I would recommend ABROADER!”
GREG-VICTOR C. OBI, PH.D.
Ohio University, United States
Professor of Business Management Tech – College of Business